MAN Truck & Bus Iberia's challenge
MAN Truck & Bus, an international supplier of industrial vehicles and transport solutions since 1758, had to respond to the market's new paradigms: globalization, efficiency, performance optimization and digital transformation. At MAN Truck & Bus Iberia, the answer was a strategic plan with training at its core and three connected goals: more motivated employees, better performance and a more competitive workforce.
The key piece was motivation. HR and Training and Development had to make training genuinely useful for employees, connect it with their growth, turn it into a collaborative experience that improved the work environment and frame it as a personal and collective challenge.
- Raise employee motivation, the key piece of the strategic plan
- Turn training into a truly useful tool for employees
- Connect training with personal and professional growth
- Make learning a shared challenge that improves the work environment
The solution
In 2015, the Training and Development department at MAN Truck & Bus Iberia jumped into the world of video games and chose game-based learning with Game Strategies' serious games. 84 employees with different profiles took part, working on two skill sets: negotiation and time management.
Each course runs on a simulator that recreates real-life situations, not just work ones, so people can practice techniques and tools in a safe environment and apply them from day one. Rankings, badges and challenges turned learning into an engaging challenge, and in-game competition built a sense of belonging and social learning fueled by participants' own experiences.
And no technical hassle: an online platform with no extra software. All it took was a device with an Internet connection.
MAN Truck & Bus Iberia on video
In their own words
Somehow, the structure of the courses makes the employees get involved. Why? Because in that way, the employee wants to do the training, does the training and, most importantly, makes the most of the training.
This video game-based training gives us differentiating elements: it offers flexibility as to when it is done and turns learning into a motivating challenge.
The results
The main goal was smashed: 98% of participants increased their motivation at work, according to the job satisfaction survey. The completion rate topped 94%, well above previous experiences, and in the quality survey 90 days after the course, 97% said they apply what they learned at work and in their personal lives.
Then came a bonus nobody was chasing: training costs per employee fell 63% compared with the average for other training solutions, especially classroom ones. On the back of these results, MAN is already preparing a new group with its managers and executives to work on leadership and team management.
Every number
- 98%increased their motivation at work
- 63%lower training costs per employee
- 98%recommend it and would even take it again
- 97%apply what they learned in their daily work
- 96.8%satisfaction after the program
- >94%completion rate
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