We train your team with AI, simulators and video games. And yes, it works.

Training video games, AI role plays and gamification so your whole workforce learns by playing and your sales team sells more. With data you can take to the board.

5,000+ companies have already pressed play

  • Adidas
  • Balay
  • BBVA
  • Campofrío
  • Coca-Cola
  • Damm
  • Decathlon
  • Desigual
  • Ford
  • Heineken
  • Iberia
  • Kyocera
  • Liverpool
  • MAN
  • Merck
  • Nivea
  • Olympus
  • P&G
  • Pepsi
  • Banco Sabadell
  • Sigma
  • Unifoods
  • Vestas
  • Kellogg's
  • Burger King
  • Bayer
  • Camper
  • Citibanamex
  • Codorníu
  • Danone
  • Deliplus
  • Ericsson
  • Generali
  • Iberdrola
  • Iglo
  • LG
  • L'Oréal Paris
  • Mapfre Tepeyac
  • Michelin
  • Novartis
  • Otis
  • Pemex
  • Philips
  • Sanofi
  • Toyota
  • Unilever
  • Volvo

Playing moves the numbers

We don't measure whether people “liked it”. Six companies, six published business results.

See all case studies
Business results from Game Strategies case studies
CompanyWhat they trainedResult
CaixaBankNegotiation and deal closing+40%yearly new business acquisition
VestasNegotiation+21%sales in one year
JTIProfessional development, with 50+ serious games+60%workforce productivity
Phone HouseIn-store customer service+13%customer NPS
MaerskNegotiation and conflict resolution in its legal team−10%accumulated claims
MSDSoft skills, with video games in 40% of its training−58%training costs

Choose your team

Almost everything works for both. Tell us who you want to train and we'll show you where to start.

Who do you want to train?
  • AI Role Play

    You talk in real time with an AI avatar: a pitch, a discovery call, a feedback conversation… When you hang up, you get feedback on what went well and what to improve.

    • Workforce
    • Sales
    See AI Role PlaySee AI Role Play for sales
  • Video game catalog

    70+ video games ready to play: leadership, communication, negotiation, wellbeing, cybersecurity…

    • Workforce
    • Sales
    See the catalogSee the sales catalog
  • Custom onboarding

    Your welcome, turned into an adventure. You bring the content, we bring the fun.

    • Workforce
    • Sales
    See onboardingSee sales onboarding
  • Collaborative learning Mars

    Your team builds a colony on Mars while creating the content and proving who knows most about the topic you choose.

    • Workforce

    Workforce training only

    See Mars
  • Customer service 2100

    A video game for handling real customer situations: more empathy, better service and more sales.

    • Sales

    Sales teams only

    See 2100
  • Sales incentive Kepler

    Your sales goals, turned into a competition. Business metrics decide who wins.

    • Sales

    Sales teams only

    See Kepler

Built for big companies. Demanding ones, too.

Thousands of people, several countries, an LMS and an IT team full of questions. We've got it covered.

  • Plugs into your LMS

    SAP SuccessFactors, Moodle, Cornerstone… plus SSO access from your corporate portal. Your IT team can relax.

  • Measured for real

    Real-time dashboards based on the Kirkpatrick model: from “I liked it” to “it improved the business”.

  • Speaks 20 languages

    And 61 of the 70 video games in the catalog are available in four or more.

  • Your brand, your content

    Onboardings with your content, role plays with your product and your customers, and an editor to build your own games.

  • Your data, safe

    End-to-end encryption, automatic backups, two-factor authentication and GDPR compliance. The boring stuff, done right.

  • Your CSM navigates

    A Customer Success Manager who knows your project inside out: defines success with you, gets your team on board and turns the data into decisions.

Straight from the people already playing

“The methodology Game Strategies uses is very good. Using a simulator is not the same as going through screens and answering an exam. A simulator is much more realistic.”

Pol DuránInternal Communication Manager - Human Resources, CaixaBank

“People are delighted with Game Strategies. We get requests from the employees themselves, I have a queue! It's something that has never happened to me before.”

Olga SaizTraining and Development Manager, OTIS

“I have spent years looking for solutions and have not found anything comparable and of this quality.”

Daniel FerreiroHuman Resources Manager, Sanitas

“Game Strategies' games have become an indispensable complement within each of the training programs we develop for the different roles in our company.”

Maria LoscosTraining Manager, Scania

The most awarded gamification company in the world. Yes, we have a trophy cabinet.

  • Top 20 Company Experiential Learning Technologies2026
  • Top 20 Company Experiential Learning Technologies2025
  • Brandon Hall Best Use of Simulations for Learning2025
  • Stevie Awards for Great Employers2025
  • LearnX Awards2024
  • Serious Play Awards2024
  • Stevie Awards for Great Employers2024
  • Cool tool Authoring tools solutions2023
  • Serious Play Awards for Digital Game Category2023
  • Stevie Awards for Great Employers2023
  • Serious Play Conference Awards2022
  • Stevie Awards for Great Employers2022
  • Best Authoring Tool Solution2021
  • Stevie Awards for Great Employers2021
  • Best Game-Based Learning Platform2021
  • The Bizz Hybrid Award Winner2021
  • Serious Play Conference Awards2021
  • Stevie Awards for Great Employers2020
  • Serious Play Conference Awards2020
  • Stevie Awards for Great Employers2019
  • Serious Play Conference Awards2019
  • Brandon Hall Excellence Awards2019
  • 50 Most Impactful EdTech Leaders2018
  • Brandon Hall Excellence Awards2018
  • The Bizz Awards Business Excellence2018
  • Best Training Platform2018
  • Stevie Awards for Great Employers2017
  • Top 20 Training Company2017
  • Elearning! Magazine Learning! Champion2017
  • The Engage Awards2017
  • Brandon Hall Excellence Awards2017
  • UK Customer Experience Awards2017
  • Best Innovation Solution2017
  • LearnX Impact Awards2016
  • Top 20 Training Company2016
  • Expansion & Employment Awards2016

Shall we play?

Tell us what your team needs to practice and, in a personalized demo, we'll show you the solution that will make the biggest impact on your organization.