Dometic's challenge
Dometic makes air conditioning, hygiene, refrigeration and security systems for RVs, cars, trucks and boats. It has over 6,500 employees worldwide and a turnover of 1.25 billion euros in 2016. Like so many companies, it was caught up in the war for talent, especially in Germany, where strong economic growth makes attracting and retaining the best people harder every year.
The Dometic Academy wanted training to become its strongest argument: modern courses that help people grow and a learning community that reaches every generation, from baby boomers to millennials who grew up with everything in the palm of their hand. And it was crystal clear that reading a PDF could no longer be the only way to learn.
- Attract and retain talent in a highly competitive labor market.
- Build a learning community that reaches every profile and generation.
- Offer fun, exciting learning experiences that leave a mark.
- Increase employee engagement and motivation.
The solution
Dometic chose the Game Strategies game-based learning platform and its serious games. All you need to play is a username and an internet connection, on a computer, tablet or smartphone: no travel, no hotels, and every employee trains whenever and wherever they like.
The games are built around a story and characters, so learners interact with the content and get emotionally involved. That means more brain stimulation and material that sticks for longer.
Each game also includes a simulator to put what you learn into practice. Fewer long texts and multiple-choice questions, more trial and error, which is how people learn best (learning by doing).
In their own words
We have learnt that learning through video games is often done in a voluntary way, because people have fun and they don't see it as work. We have replaced a “HAVE TO” for a “WANT”.
One of the biggest challenges is finding and retaining talent with attractive learning methods within Dometic. In order to do that, you don't only need a variety of topics, but also a wide range of methods. Reading a PDF document can no longer be the only learning technique.
I believe in learning through video games because the challenge is fun. “Fun” should have a bigger role in learning; you automatically retain the information. It’s actually quite simple.
The results
The concept was a resounding success. Employees especially valued being able to train 24/7 at their own pace, and they were surprised by a modern format that let them learn and have fun at the same time. The result: an 80% completion rate and an 87.5% recommendation rate, well beyond what alternative e-learning methods typically achieve.
With a wider range of training options, the Dometic Academy now reaches more of its people and has increased engagement and commitment to the company. The knock-on effect? Happier employees, more interested candidates and a stronger employer brand.
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