AXA's challenge

AXA's HR department wanted to foster self-learning and self-development in transversal skills in a way that was consistent and attractive. The problem was variety: executives, sales reps, managers, technicians, specialists, administrative assistants… With such different profiles, a single training program looked like a huge barrier.

The way out was choosing the right skills: common to every role and with a real impact on day-to-day work. The initiative also had to fit into AXA's two major development programs, the training and development path and Manager@AXA (leadership for executives), aimed at profiles in different geographical areas. And with a clear priority: the results of classroom training, delivered online.

  • Foster self-learning and self-development in a consistent, attractive way
  • Train very different profiles, from sales reps to admin staff, with one program
  • Fit into the training and development path and the Manager@AXA program
  • Match the results of classroom training, but online

The solution

AXA chose Game Strategies' game-based learning methodology and its skills training catalog. Video games became the starting point of its leadership, negotiation and productivity programs, with simulators such as Pacific (leadership, team management, coaching, change management, decision-making), Merchants (negotiation, effective communication, conflict management, problem solving) and Triskelion (time management, planning and a personal productivity system).

The simulators provide a risk-free environment: people practice with case studies that simulate reality, repeat and get feedback, which boosts their self-confidence. Because it's online, each employee sets their own pace and decides when, where and on what device to train. And gamification, with the competition it creates, makes people far more likely to finish each course.

The games they played

PacificLeadership and Team ManagementMerchantsNegotiation and deal closingTriskelionProductivity and Time Management

AXA on video

In their own words

Unlike previous training programs, with Game Strategies' solutions we have never had to promote online training to employees.

Yolanda OteroHead of Leadership Training and Knowledge Management, AXA

These are very compelling adventures that allow you to practice skills, techniques and tools that you use again after you finish the training.

Yolanda OteroHead of Leadership Training and Knowledge Management, AXA

When you implement a powerful leadership training activity, it's hard to find something that takes you by surprise. And Pacific does that.

Yolanda OteroHead of Leadership Training and Knowledge Management, AXA

The results

More than 400 employees have developed new soft skills with game-based learning, and AXA measured it three ways. Completion: the goal was to beat previous experiences, and 93% completed the training. Feedback: 97% would recommend the methodology and the courses scored 9.7 out of 10 on average. Promotion: for the first time in the company's history, the Training and Development Department didn't need a single activity to get people to finish.

The outcome is consistent soft skills training, the same for executives, managers, technicians and administrative staff, with a direct impact on how they negotiate, coordinate their teams, communicate and manage tasks.

More about this case

AXA Insurance has created a complete development pathway for its employees in transversal skills. Through the video game format courses by Game Strategies, the insurance company has found an attractive and effective format to establish the foundation for the development of its employees’ soft skills.

A transformative learning experience

The use of simulators has provided AXA employees with a safe environment to develop skills through practice and continuous feedback, keeping their interest and motivation high through gamification. AXA faced the challenge of promoting self-learning and self-development in a consistent and engaging way, overcoming the diversity of specializations within its workforce and achieving a real impact on their daily roles.

93% of the staff successfully completed the courses.
97% of the staff who took the course recommend it.

9,7/10

the average evaluation of the implemented courses.

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