Banesco's challenge
Banesco is the largest private bank in Venezuela, with over six million customers, nearly 1,600 ATMs in the country and offices in the United States, Panama, Puerto Rico, the Dominican Republic, Colombia and Spain. With online payments, mobile apps, big data and fintech shaking up the sector, it is betting on innovation and digital transformation to stay ahead: new ways of working, new technologies and new services for twenty-first-century customers.
Its Training and Development team in Panama saw it clearly: if the whole company was going digital, training had to lead by example. The team wanted to move away from classroom courses, give employees full freedom to train wherever and whenever they wanted, and strengthen four key skills: customer service, negotiation, leadership and time management.
- Support the digital transformation with fully online training, no classroom models
- Offer maximum flexibility: train on computer, tablet or phone, anytime, anywhere
- Improve four skills: customer service, negotiation, leadership and time management
The solution
After analyzing the vendors on the market, Banesco chose Game Strategies' game-based learning platform, whose serious games cover exactly what it needed: negotiation, time management, leadership and customer service.
It was a fit for three reasons. It's 100% online soft skills training, fully flexible and accessible from any device with just a username and password. It's practical: bank professionals don't stop at theory, they practice each skill from the very outset and apply it in their day-to-day work. And it cuts costs: no teachers, travel or lodging, and no opportunity cost either.
To make sure the games didn't just sit on a shelf, the Training and Development team ran an internal campaign: explanatory sessions, trailers, rankings to spark competition and awards for the top scorers.
In their own words
While classroom-based classes worked on 4 or 5 skills, videogames deal with over 20. And we also saved $30,000. The return on the investment is much greater.
The number one goal was to drive everything virtual. And videogames represent an entirely different and accessible way of learning, which is exactly what we were looking for.
With this training, we cultivated self-development and self-learning. The student could find the best way to approach the games. Employees could do them from the computer, on their tablets or cell phones. Wherever! Anytime and anywhere.
The results
The bet paid off. 92.4% completed the courses, 98.6% would recommend them to a friend and 100% consider them practical and applicable in their personal and professional lives. The overall feedback: skills are learned faster and better, and the games offer an extensive repertoire of tips and tricks for everyday work.
The numbers add up too. According to the bank's own estimates, it trained 70 professionals in over 20 skills, compared with the 4 or 5 covered by most classroom courses, and saved $30,000. The internal campaign also turned the video games into a social phenomenon inside the company, delivering the goal set from the start: a more digital, more motivated workforce.
Every number
- $30,000saved on training, by the bank's own estimate
- 98.6%would recommend it to a friend
- 100%find it practical and applicable
- 92.4%completion rate
- Over 20skills covered, vs. 4 or 5 in classroom courses
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