Meliá's challenge
Meliá wanted to take the development of its employees' non-technical (soft) skills a step further, to strengthen its human capital and adapt to an environment that never stops changing. But it knew where traditional training models fall short: people sign up, get started and never finish.
So it was looking for a different kind of hospitality training, innovative enough to get staff involved, motivate them to complete the courses and overcome those high dropout rates. And it wanted that training to improve employee engagement and the experience of every training action, using gamification and serious games.
- Keep developing staff soft skills and strengthen human capital
- Put an end to the high dropout rates of traditional training models
- Motivate employees to take part and complete the courses
- Improve employee engagement and experience with training
The solution
Meliá chose Game Strategies' game-based learning methodology and highlights three benefits: self-development, self-motivation and hands-on learning. Its teams have a catalog of more than 60 courses in video game format to train the skills they need to succeed at work.
What stands out is how Meliá keeps it alive. It schedules training around specific events, such as Agile Manifesto Day or Sustainability Week; it creates classes where leaders of different teams compete against each other; and it offers recurring courses on transversal skills such as negotiation, productivity and leadership throughout the year.
In their own words
Learning is more effective when it feels like a game. If we have fun while learning, knowledge is acquired naturally. With video game-style courses, we've turned training into an exciting adventure for our employees.
The results
With this approach, Meliá has increased employee participation in training, improved knowledge retention and strengthened the skills people need on the job. The numbers confirm it: 99% of users find what they learned applicable in their daily lives, 96% would recommend the courses, and the overall NPS (52.9) is 77.9 points higher than the average of other formats. The average score: 8.5 out of 10.
Learners describe the experience as dynamic, with a good mix of theory and practice, useful in both their personal and professional lives and, above all, fun: exactly what makes learning more effective, engaging and motivating.
More case studies
60%lower costs linked to in-person trainingBCD Travel trains its middle managers in leadership and saves up to 60% on training costs
98.3%found the content applicable to their workMutuaide brings gamification into its training and quadruples its licenses after the pilot
100%recommend the programNHS Wales, the first UK public administration to train with video games: 100% recommend it
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