GNP Seguros's challenge
GNP Seguros wanted to move beyond traditional training and give its employees learning they would actually use, in a large-scale project.
At first, management doubted it would work. The training team knew it needed a clear strategy and the right stakeholders for a mass roll-out.
- Replace traditional training with something engaging.
- Win over a management team that had doubts at first.
- Roll out training at scale.
The solution
GNP looked around the market and chose Game Strategies: a platform with real, simulated gamification, whose level of development and use of concepts and terminology the team rated above everything else it found.
With a clear strategy and the right stakeholders, training was rolled out with a service simulator video game.
GNP Seguros on video
In their own words
We turned traditional training around. Now employees ask for the video games; some who aren't scheduled yet ask: when is it my turn?
At first our managers doubted it would work. But when you set out a clear strategy and bring the right stakeholders together, you can build a whole strategy for a mass roll-out.
We found a platform that gave us real, simulated gamification, with a level of development and use of concepts and terminology well above anything else we could find on the market.
This methodology we've been building has created real anticipation.
The results
Managers who had doubts at first are very happy, and so are employees. Training has changed course: now employees are the ones asking for the video games.
Those who haven't started yet ask when it's their turn. The methodology has built a sense of anticipation that wasn't there before.
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