Eisai's challenge
In the pharmaceutical industry, the sales team has to perform at a very high level. For Eisai, the key lies in skills such as emotional intelligence, negotiation and conflict resolution.
These are complex skills that ultimately come down to communication, and the challenge is to train them in a way people enjoy.
- Train complex social and professional skills.
- Keep the sales team at a very high level.
- Make training enjoyable.
The solution
Eisai chose Game Strategies video games, which tackle these skills in an entertaining way.
The HR manager took the negotiation course, Merchants, himself and applied it outside work: he used many of its techniques when buying his home.
The games they played
Eisai on video
In their own words
Video games make it incredibly easy to build social and professional skills: they tackle things as complex as emotional intelligence, negotiation and conflict resolution.
It's helped me professionally with negotiation, and above all I managed to successfully negotiate the purchase of my home using many of the game's techniques.
For the industry I work in, it can be absolutely essential: it keeps the whole company, and the sales team in particular, performing at a very high level in a very enjoyable way.
The results
The experience exceeded the team's expectations. For Eisai, game-based training can be essential in its industry, because it keeps the whole company, and the sales team above all, at a very high level in a very enjoyable way.
And, according to its HR manager, it applies to any other industry too.
More healthcare case studies
Video case studyFor what it costs, the return is much greater.At Angelini Farmacéutica, the video game sceptics ended up saying: this is fun
Video case studyHere you can get it wrong once, twice, three, four times.Bayer Mexico trains negotiation with a simulator where mistakes are allowed
Video case studyWe had more volunteers than places available.Geneva University Hospitals had more volunteers than places for their game-based training
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