BBVA Bancomer transforms its training with game-based learning.

BBVA Bancomer, the largest bank in Mexico with over 20% market share and nearly 20 million customers, faced the challenge of strengthening negotiation skills within its team through game-based learning.

Successful transformation

The goal was to improve key negotiation skills to drive business and innovation in a competitive environment. They were looking for practical, interactive training that stood out from traditional e-learning and motivated employees across all generations. The game provided high-quality content, experiential learning, and a competitive environment that significantly motivated the team. Its success led to the expansion of the initiative to other departments and countries, proving effective in improving skills and engagement at BBVA Bancomer.

90%

of the students have completed the training.

90%

of the students recommend it.

100%

of the students find the course applicable.

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