Saint-Gobain Distribution Bâtiment France's challenge
Saint-Gobain Distribution Bâtiment France is France's largest distributor of construction materials, with 2,200 sales points across the country, and part of the Saint-Gobain group, with nearly 200,000 employees worldwide. Its internal training center, Campus Pro, has over 20 years of experience, sites in Paris, Rezé and Arles, and a very practical mission: keeping staff operational in the field and performing at their best.
In early 2016, Campus Pro wanted to reinforce negotiation and sales skills, since many employees negotiate prices and contracts every day. It also needed a flexible online format to drive digital transformation, and something that went beyond standard e-learning.
- Strengthen negotiation and sales for people who negotiate prices and contracts daily.
- Take training digital with a flexible online format, available anytime, anywhere.
- Offer something different, modern and innovative, beyond standard e-learning.
The solution
After comparing the options on the market, Campus Pro chose Merchants, Game Strategies' negotiation serious game. Players travel to Venice, where a tutor teaches them the secrets of negotiation while they try to become the most successful merchant of their time.
Three things tipped the scales. It's 100% online: all you need is an internet connection and an email address, with no classroom sessions or physical materials, so everyone trains when and where they want. It hooks people: from the first session, learners step into a character's shoes and live an adventure. And the content is solid: it's based on the Harvard negotiation method, and its simulator ensures direct practice and experiential learning. Game Strategies backed the launch with tips on sparking employee interest and technical support for a quick, simple rollout.
The games they played
Saint-Gobain Distribution Bâtiment France on video
In their own words
We learn better when we're having fun; that's a fact. And all of a sudden, we can begin using the skills that we learned much more easily, quickly and sustainably.
Merchants provided us with a means to offer something fun and modern to enter the digital era. We were interested in modernizing and providing a much more pleasing format.
We benefited from the supplier, who used its own experience to help us implement the game, and we received technical support to track students, use tools, etc.
The results
With some 200 employees trained, the Campus Pro team couldn't be happier. Nearly 90% finished the course, and 97.7% consider it applicable to their job.
Betting on a new, digital format had a big impact on the company: it strengthened a skill staff use every day and gave a push to the digital transformation of the whole company. And the rollout was smooth: once Game Strategies was chosen, things moved fast.
More industry & automotive case studies
40%savings in training costs per employeeBombardier improves productivity with time management training in video game format
87.5%recommend the trainingDometic attracts and retains talent with training video games that 87.5% of employees recommend
99%find the training useful in their daily livesFord Mexico trains 8,000 people across its distributor network in soft skills with serious games
Shall we play?
Tell us what your team needs to practice and, in a personalized demo, we'll show you the solution that will make the biggest impact on your organization.