MSD Animal Health's challenge
After lockdown, MSD Animal Health had a problem no email could fix: disconnected teams, dented motivation and a weaker sense of belonging. And because its technical sales teams were spread out geographically, giving everyone the same training with the same message was a real puzzle.
On top of that, the technical, sales and marketing teams shared goals but often worked in silos. The last hurdle? Time. Calendars were packed, so any training had to be flexible, fast and fit into the working day without eating into it.
- Reconnect and motivate teams after lockdown
- Deliver consistent training to geographically dispersed teams
- Bring the technical, sales and marketing teams closer together
- Do it with very little time available for training
The solution
Game Strategies built a fully customized training simulator for MSD Animal Health, based on real situations from its teams' daily work. No generic cases: the simulator spoke the language of the veterinary sector, with its own challenges and interactions, wrapped in video game mechanics.
The format was designed for busy schedules: 15-minute sessions a day for two weeks, easy to fit in without hurting productivity. In that time, participants practiced three core sales training skills: handling objections, crafting value propositions and working as a team.
One more detail made a difference: the experience was aligned with marketing's “Choose Well” communication campaign, so the simulator also reinforced the company's key messages and value proposition across departments.
MSD Animal Health on video
In their own words
One might think that a program like this incurs additional costs because it provides added values and benefits. However, we observed a cost reduction of about 58%.
To date, there is no solution on the market that offers such value in terms of content, format, innovation, and proximity.
The results
The results beat expectations. 100% of the targeted teams took part, almost everyone finished the program and satisfaction reached 4.8 out of 5. Participants praised how original, practical and fun the experience was.
The bigger win came afterwards: more engagement with training content and much better alignment between departments. All with cost savings of around 58%, the opposite of what you would expect from a program that adds this much value.
Every number
- 58%cost savings
- 99%would recommend it
- 98%completion rate
- 100%participation of the targeted teams
- 4.8/5satisfaction rating
- 8%productivity improvement
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