JTI's challenge
JTI, a consumer goods company, faced a challenge of scale: 1,200 employees spread across 76 countries who needed to master the company's new strategic skills. And it didn't want to solve it with more of the same.
The idea was to use innovation in training as a lever to improve staff engagement and commitment, and to get each person to take charge of their own development instead of waiting for training to come to them.
- Improve staff engagement and commitment through innovation in training
- Train employees in JTI's new strategic skills
- Encourage self-learning: each employee driving their own development
- Reach a workforce spread across 76 countries
The solution
Professional development isn't a game, but JTI has turned it into one. The answer was Game Strategies' game-based learning methodology: training in video game format, where people learn by playing. Over the past 7 years, the partnership has given staff access to a universe of more than 50 serious games and taken training in the company's strategic skills to 1,200 employees in 76 countries.
The approach ticked all three goals at once: a different way of learning to innovate and engage staff, content focused on the skills the company considers strategic, and a model that invites each employee to drive their own development. Over the years, that has built a culture of self-learning and continuous development at JTI.
JTI on video
The results
The impact shows in the team: motivation and engagement are up 69% and productivity 60%. And it goes beyond morale. The training achieves 98.2% applicability, 90.9% of learners have already applied the material at work, and 89.8% have improved some aspect of the business.
That translates into operational figures: 35% optimization of systems and processes, 32% skill improvement and 18% cost savings. And the experience wins people over: 93.3% recommendation. For JTI, the payoff goes beyond training: a more motivated workforce, aligned with its global strategy and better prepared for whatever comes next.
Every number
- +69%team motivation and engagement
- +60%productivity
- 98.2%applicability
- 93.3%recommendation
- 90.9%have applied what they learned at work
- 89.8%have improved some aspect of the business
- +35%optimization of systems and processes
- 18%cost savings
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Shall we play?
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