CaixaBank boosts negotiation skills with video games

CaixaBank Consumer Finance bets on game-based learning to develop the negotiation skills of salespeople, collection agents, and brokers.

Effectiveness and flexibility

To tackle the challenge of implementing a training program in dispersed regions, the company has trusted the online platform Game Strategies, where it finds gamified courses like Merchants, focused on developing negotiation and deal-closing skills.

40%

of annual growth in new business acquisition.

15%

of annual growth in the business volume of the company’s 20 largest deals.

2%

less delinquency. The best figure in years.

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