What Balam is about
Claudia and her archaeology team have made a find that could change how we see the role of women in the Maya civilization. The catch: the project has run out of money, and its future now rests with the Mesoamerican Archaeological Fund Commission.
To win the commission over, Claudia has to build a story that truly captivates. Her secret weapon: everything her grandmother Izel taught her about the art of storytelling. Because in front of a committee, a good story is what separates being heard from being ignored.
You go through the process with her: you discover why stories are so powerful, what makes a story grab its audience and how to use six questions as the starting point for your own. Then it's time to tell it, with practical exercises and personalized feedback. Business storytelling you can take straight back to work.
What you'll learn
- Why stories and narratives have so much influence on your daily life.
- The fundamentals of storytelling to engage your audience.
- A six-question strategy as a starting point for creating effective stories.
- A practical approach to building captivating stories.
- How to tell your stories so they hook whoever is listening.
Course outline
- Level1
The power of stories
Why narratives influence us so much and what role they play in your everyday life.
- Level2
The key points in a story that will captivate your audience
The fundamentals of storytelling to grab your listeners' attention.
- Level3
Six questions to help you start crafting a good story
A practical strategy as the starting point for shaping your story.
- Level4
How do I tell a story?
Go from idea to narrative: build your story and tell it in a captivating way.
How it plays
An archaeology project at stake
Storytelling with Claudia, her discovery about Maya culture and the lessons of her grandmother Izel.
Simulators and exercises
Build and tell stories in a safe, stress-free environment.
Personalized feedback
Know what worked in your story and what you can improve.
Leaderboards, levels and badges
Gamification that turns learning to tell stories into a good story of its own.
Who it's for
- Any professional who wants to develop their storytelling skills at work.
- People who want to tell better stories in their personal lives, too.
- Anyone drawing up a career plan to reach their goals.
FAQ
How long does Balam take and how is it played?
About 45 minutes. It's an online serious game: all you need is a device with an internet connection. It's available in Spanish, English and French.
Can it be integrated into our LMS?
Yes. Play it on the Game Strategies platform or add it as one more solution in your LMS (Cornerstone, Moodle, SAP SuccessFactors…), and track each learner's and group's progress in real time.
What is storytelling and why does it work?
It's the art of building and telling stories that connect with your audience. Stories have a huge influence on our daily lives and, as Claudia finds out, they can make the difference between being heard and being ignored.
Is Balam useful for business storytelling?
Yes. It focuses on skills you can apply at work: the key points of a story that hooks your audience, a six-question strategy to get started and a practical approach to build and tell it. It also trains effective communication, creativity, impact and influence.
More communication games
Shall we play?
Tell us what your team needs to practice and, in a personalized demo, we'll show you the solution that will make the biggest impact on your organization.



