What Link 1 is about

Leo Ruiz is a hyperrealist painter with plenty of talent and a badly neglected personal brand. He learns the hard way: after a failed interview with a renowned art agent, he realizes that painting well isn't enough and that he needs to build a strong brand and look after it.

While he gets to work, a new professional opportunity comes up. Will he seize it this time? A lot of it is up to you: you help him define his goal, optimize his content, improve his image and communication, and prepare for that first encounter where everything is at stake.

You practice every step in the game's simulators and get feedback with your areas for improvement.

What you'll learn

  • How your personal brand affects whether you reach your goals.
  • How to define your own brand objective by analyzing key aspects.
  • The basic steps to optimizing your content.
  • The fundamental elements for building a strong image.
  • How to prepare a first encounter that makes a good impression and promotes your personal brand.

Course outline

  1. Level1

    Define your goal

    What you want your brand to achieve and which aspects to analyze to pin it down.

  2. Level2

    Optimize your content

    The basic actions that make what you share work in your favor.

  3. Level3

    Make a great impression

    The elements behind a strong image.

  4. Level4

    Perfect your communication

    How to get across who you are and what you bring.

  5. Level5

    Make the most of every encounter

    Practice a first meeting that promotes your personal brand.

How it plays

  • Leo's second chance

    A story with a twist: after a stumble, a new opportunity he can't afford to miss.

  • Personal branding simulators

    Practice each step in realistic situations, with no risk and no stress.

  • Personalized feedback

    See what your brand gets across well and what needs strengthening.

  • Rankings, levels and badges

    Gamification keeps you motivated all the way to the end.

Who it's for

  • Professionals in any field who want to strengthen their personal branding to reach their goals.
  • People who need to make a good impression in interviews, meetings or first encounters.
  • Teams that want to improve results on both a personal and a professional level.

FAQ

How long does Link 1 take?

About 1 hour. It's played online on any device with an internet connection, in Spanish, English, French or German.

Can we add it to our LMS?

Yes. Play it on the Game Strategies platform or add it as one more course in your LMS (Cornerstone, Moodle, SAP SuccessFactors…), and track each learner's and group's progress in real time.

How do you build a personal brand step by step?

In Link 1 you do it in five steps: define your goal, optimize your content, make a great impression, perfect your communication and make the most of every encounter. You practice them with Leo in the game's simulators.

Is it part of a series?

Yes. It's the first of the four Link games on networking. It's followed by Link 2 (your network), Link 3 (growing and maintaining your network) and Link 4 (profiting from your network).

Shall we play?

Tell us what your team needs to practice and, in a personalized demo, we'll show you the solution that will make the biggest impact on your organization.