OTA ranking position
Booking, Expedia and similar platforms' ranking algorithms weigh guest ratings. A higher rating usually translates into a better position in search results, before price even comes into play.
Why online reputation drives revenue
Three ways your rating affects your bookings
It's not just brand perception: your online rating directly influences how and to whom your hotel is shown on the channels where the booking decision happens.
Conversion rate
Between two similarly priced hotels, travelers tend to book the better-rated one. The rating acts as social proof at the exact moment of decision.
Price tolerance
A better-rated hotel can sustain a higher rate (ADR) without losing bookings to direct competitors, because the guest perceives less risk in the purchase.
The methodology
How we calculate the impact of improving your rating
Four steps, all visible.
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01
We start from your room revenue
Your annual room revenue is the base on which the estimated percentage impact is applied.
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02
We measure the distance in 0.1 increments
Between your current rating and your target (for example, from 4.1 to 4.4 is 3 increments of +0.1). It's the smallest unit used by most review platforms.
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03
We apply a conservative range across three scenarios
By default, between +1.0% and +2.0% of revenue per +0.1, with a conservative, a central, and a high scenario — you can adjust the central one if you have your own reference data.
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04
We translate it to nights, if you add your ADR
It's optional: it's only used to express the impact in "equivalent nights" instead of euros. It doesn't change the calculated impact percentage.
Frequently asked questions
About the calculator and its figures
Where does the 1.0%-2.0% range per +0.1 come from?
It's an indicative, conservative range, consistent with academic and industry literature linking online reputation to hotel demand. It's not an exact figure from a single study: that's why you can adjust the central scenario if you have your own reference data.
Is the result a revenue promise?
No. It's an order-of-magnitude estimate calculated with a transparent formula on the data you enter. It doesn't replace a real revenue management analysis or guarantee any outcome.
Do you store the data I enter?
No. All calculation happens in your browser; we don't send or store your revenue, rating, or ADR on any server.
What is ADR and why is it optional?
ADR (Average Daily Rate) is your average rate per night. We only use it to translate the impact in euros into "equivalent nights," something more intuitive for a revenue team. Not adding it doesn't change the impact calculation in euros.
What's the difference between the conservative, central, and high scenarios?
All three use the same number of +0.1 increments between your current and target rating, but apply a different percentage per increment (the central one is what you adjust; conservative and high are calculated automatically ±0.5 points around it).
Want to capture that impact?
We can break down which operational levers move the rating (timing, consistency, standards, review response) and prioritize actions.