The Importance of Satisfaction in Win-Win Negotiations

Satisfaction is the key to any negotiation process, more so than the money or goods we may obtain from it. Read on to learn to negotiate while you satisfy the wishes and needs of both parties in what is commonly called a win-win negotiation. How to measure satisfaction During a negotiation, both parties seek their own […]
Communication Strategies: Using the Flinch Response

Today, we tell you how to negotiate using the ‘flinch’ technique or “emotional exaggeration”, one of the oldest communication strategies, although also one of the most unknown by negotiators. What is the flinch and how does it work? It is about overreacting to the proposal we receive from the other party. It may be that […]
How to control your emotions in a price negotiation towards the goal

In order to reach an agreement during a negotiation and make it a satisfactory one for both parties, it is important to control your emotions. If you have emotional control, it will be easier to lead the negotiation towards the goal. Emotional intelligence is a key skill to have when leading a negotiation. What traits […]