The Two Sides of Selling: Emotion and Negotiation

When in one of my classes I claim that “selling is transmitting”, the listener tends to equate the word “transmit” with the transfer of a product or service from the seller to the buyer. Some of my students didn’t understand its real meaning until they played at selling. Any sales trainer will define selling as […]
Effective Communication: Why The Phone Is Not A Proper Means Of Negotiating

Effective communication is key to any successful negotiation. For your messages to be understood and, in turn, for you to be able to correctly understand your interlocutor, it is essential that the interaction be as transparent and direct as possible. That is why the phone is not the best choice for your negotiations. Find out […]
Communication Strategies: Using the Flinch Response

Today, we tell you how to negotiate using the ‘flinch’ technique or “emotional exaggeration”, one of the oldest communication strategies, although also one of the most unknown by negotiators. What is the flinch and how does it work? It is about overreacting to the proposal we receive from the other party. It may be that […]
The art of negotiation

In the same way that a salesperson negotiates with their customer so that they will buy what they are selling, a negotiator sells their proposal to the other party in the best possible way. The art of negotiation is not about manipulating, but about knowing how to explain to the other party the benefits of the […]
10 Ways To Boost Your Selling Skills From The Godfather

Improving your selling skills and learning new negotiation techniques is key if you to achieve success in business. The world-famous The Godfather trilogy, directed by Francis Ford Coppola and based on the novel by Mario Puzo, has become one of the most acclaimed productions of recent film history. The story of the Corleone, watched again and […]
Negotiation simulator Merchants: How does it work?

The practical approach of game-based learning courses makes negotiation skills training particularly effective. That is why Merchants includes a negotiation simulator. The students are able the skills and techniquest they learn in a virtual environment to gain confidence when facing real situations. In negotiation simulator Merchants, the players turn into the figure of Carlo Vecchio, a young […]