# Game Strategies

> Game Strategies (formerly Gamelearn) trains company teams with training video games, simulators and AI role plays. Founded in Spain in 2007, it created the world's first corporate training video game and is a pioneer and world leader in game-based learning, with more than 40 international awards. More than 5,000 companies use it.

Game Strategies S.L. is based in Pozuelo de Alarcón (Madrid, Spain) and has a team in Mexico. The company was called Gamelearn until its rebrand: same team, same video games, plus new products. The website is available in Spanish, English and French.

What it offers:

- **Training catalog:** more than 70 ready-to-play training video games that work as simulators (leadership, communication, negotiation, sales, customer service, wellbeing, cybersecurity, compliance and more), in up to 20 languages. In Spain the training can be subsidised through FUNDAE.
- **AI Role Play:** you talk in real time with an AI avatar (a sales call, a negotiation, a feedback conversation) and get feedback when you finish. Scenarios are tailored to each company. Own website: https://ai-role-play.com/
- **Kepler:** a sales incentive that runs on real sales KPIs, one minute a day.
- **Mars:** collaborative learning in teams.
- **Gamified onboarding:** the company's own onboarding content turned into a game.

Game Strategies does not build custom video games or custom e-learning: only onboarding and AI Role Play scenarios are tailored. It integrates with SAP SuccessFactors, Moodle and Cornerstone, with SSO access.

## Products

- [AI Role Play](https://gamestrategies.io/en/role-play-ai/): AI conversation simulator with real-time voice and feedback
- [AI Role Play for sales](https://gamestrategies.io/en/ai-role-play-sales/): practise objections, discovery calls and demos
- [Training catalog](https://gamestrategies.io/en/training-catalog/): the full catalog of training video games
- [Sales training catalog](https://gamestrategies.io/en/sales-training-catalog/)
- [Kepler, sales incentive](https://gamestrategies.io/en/sales-incentive-kepler/)
- [Mars, collaborative learning](https://gamestrategies.io/en/collaborative-learning-mars/)
- [Gamified onboarding](https://gamestrategies.io/en/onboarding/)
- [Corporate gamification](https://gamestrategies.io/en/corporate-gamification/)

## Published results (case studies)

- [CaixaBank](https://gamestrategies.io/en/case-study/caixabank-boosts-negotiation-skills-with-video-games/): negotiation training, +40% in annual new business acquisition
- [Vestas](https://gamestrategies.io/en/case-study/vestas-adapts-to-changes-in-its-sector-with-a-video-game/): negotiation for tenders, +21.5% in sales (2016)
- [Phone House](https://gamestrategies.io/en/case-study/phone-house-strengthens-its-customer-service-with-a-serious-game/): in-store customer service, +12.8% NPS
- [JTI](https://gamestrategies.io/en/case-study/jti-boosts-the-professional-growth-of-its-employees-with-a-universe-of-more-than-50-serious-games/): professional development with more than 50 serious games, +60% productivity
- [Maersk](https://gamestrategies.io/en/case-study/maersk-boosts-the-efficiency-of-its-legal-team-with-game-based-learning/): negotiation and conflict resolution for its legal team, -10% accumulated claims
- [MSD](https://gamestrategies.io/en/case-study/msd-boosts-employee-engagement-with-video-games/): soft skills, training costs cut by close to 58%
- [Insurance sales network, AI Role Play](https://gamestrategies.io/en/case-study/ai-role-play-insurance-sales-network/): 24 professionals, 121 sessions with an AI avatar
- [All case studies](https://gamestrategies.io/en/case-study/)

## Guides

- [Sales role play: 10 examples with scripts (ES)](https://gamestrategies.io/es/blog/role-play-de-ventas/)
- [What is a serious game (ES)](https://gamestrategies.io/es/blog/que-es-un-serious-game/)
- [Corporate training (EN)](https://gamestrategies.io/en/blog/corporate-training/)
- [Gamified training FAQ](https://gamestrategies.io/en/gamified-training-faq/)

## Company

- [About us](https://gamestrategies.io/en/about-us/)
- Reviews: [G2](https://www.g2.com/products/game-strategies/reviews) and [Capterra](https://www.capterra.es/software/196846/gamelearn) (listed under the former name, Gamelearn)
- [Spanish site](https://gamestrategies.io/es/) and [French site](https://gamestrategies.io/fr/)
- [Request a demo](https://gamestrategies.io/en/contacto-empresas/)

## Optional

- [Blog (EN)](https://gamestrategies.io/en/blog/), [Blog (ES)](https://gamestrategies.io/es/blog/), [Blog (FR)](https://gamestrategies.io/fr/blog/)
- [Podcast (ES)](https://gamestrategies.io/es/podcast/)
- [Sitemap](https://gamestrategies.io/sitemap.xml)