{"id":133948,"date":"2017-03-03T07:18:27","date_gmt":"2017-03-03T06:18:27","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/"},"modified":"2024-11-01T17:19:54","modified_gmt":"2024-11-01T16:19:54","slug":"histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/","title":{"rendered":"Exemple de r\u00e9ussite de formation game-based learning\u00a0: Merck Sharp & Dohme (MSD)"},"content":{"rendered":"

Il est possible de former les employ\u00e9s \u00e0 de nouvelles comp\u00e9tences professionnelles, telles que la n\u00e9gociation, la communication ou la gestion du temps, par le biais de jeux vid\u00e9os. Cela existe et cela fonctionne. Ainsi en a fait la preuve la filiale espagnole de Merck Sharp & Dohme<\/a> (MSD), l’une des plus grandes entreprises pharmaceutiques internationales, qui est devenue en 2009 la premi\u00e8re entreprise du monde \u00e0 choisir un mod\u00e8le d’apprentissage bas\u00e9 sur les jeux vid\u00e9os<\/strong>.<\/p>\n

Apr\u00e8s cinq ann\u00e9es de formation, la soci\u00e9t\u00e9 leader en sant\u00e9 mondiale a pr\u00e9sent\u00e9 les r\u00e9sultats d’une initiative innovante et r\u00e9volutionnaire dans le domaine de la formation d’entreprise\u00a0: l’apprentissage gr\u00e2ce \u00e0 des simulateurs (game-based learning). Et cette initiative a directement jou\u00e9 sur l’am\u00e9lioration des r\u00e9sultats de MSD\u00a0:<\/p>\n

    \n
  1. L’entreprise a identifi\u00e9 une am\u00e9lioration de 25\u00a0% des comp\u00e9tences mises en \u0153uvre.<\/li>\n
  2. L’augmentation de la productivit\u00e9 a \u00e9t\u00e9 de 8\u00a0%<\/strong> chez les diff\u00e9rents profils form\u00e9s : cadres sup\u00e9rieurs, directeurs, responsables ou chefs d’\u00e9quipe, commerciaux et employ\u00e9s.<\/li>\n
  3. Depuis 2009, MSD a vu le co\u00fbt de formation par employ\u00e9 diminuer de 58\u00a0%<\/strong>.<\/li>\n
  4. Le taux de finalisation<\/strong> des cours a atteint 98\u00a0%<\/strong>.<\/li>\n
  5. Le niveau d’applicabilit\u00e9 des contenus est de 99\u00a0%<\/strong>.<\/li>\n
  6. La valorisation r\u00e9alis\u00e9e par le service de formation et d\u00e9veloppement est de 4,8 sur 5<\/strong>.<\/li>\n<\/ol>\n

    Voir l’\u00e9tude de cas MSD <\/i><\/center>C’est ainsi que MSD est devenue l’une des premi\u00e8res entreprises \u00e0 utiliser cette m\u00e9thodologie pour un projet d’une dur\u00e9e de plus de 5\u00a0ans et concernant 760\u00a0employ\u00e9s<\/strong>. Le mod\u00e8le, reposant sur l’utilisation de cours sous la forme de jeux vid\u00e9o, a permis un apprentissage efficace de plus de 60\u00a0% du personnel.<\/p>\n

    Le programme \u00e9tait centr\u00e9 sur le d\u00e9veloppement de comp\u00e9tences non techniques par le biais de deux cours en simulateur\u00a0:<\/p>\n

      \n
    1. Le Serious Game de n\u00e9gociation Merchants<\/a> pour l’apprentissage et l’am\u00e9lioration de comp\u00e9tences telles que la n\u00e9gociation, la communication et la r\u00e9solution des conflits<\/strong>.<\/li>\n
    2. Le Serious Game de productivit\u00e9 Triskelion<\/a> pour le d\u00e9veloppement d’un syst\u00e8me personnel d’organisation efficace<\/strong>, via lequel sont d\u00e9velopp\u00e9es des comp\u00e9tences telles que la gestion du temps et des t\u00e2ches, ainsi que la productivit\u00e9 personnelle.<\/li>\n<\/ol>\n

      Am\u00e9lioration de l’engagement<\/h2>\n

      \u00ab\u00a0L’une de nos principales pr\u00e9occupations est l’am\u00e9lioration de l’engagement de l’employ\u00e9 dans la formation et c’est la raison pour laquelle nous avons d\u00e9ploy\u00e9 ce programme\u00a0\u00bb, assure Tanit Ruiz, responsable du service de formation et d\u00e9veloppement de MSD. Une pr\u00e9occupation qui a disparu apr\u00e8s l’am\u00e9lioration de 6\u00a0% mesur\u00e9e dans le niveau de motivation<\/strong> des employ\u00e9s, selon la derni\u00e8re enqu\u00eate sur l’ambiance au travail r\u00e9alis\u00e9e par l’entreprise.<\/p>\n

      Cette enqu\u00eate montre \u00e9galement une am\u00e9lioration de l’ambiance au travail de 6\u00a0%<\/strong> chez le personnel, par rapport aux enqu\u00eates pr\u00e9c\u00e9dentes. Ce chiffre est une cons\u00e9quence directe de l’une des comp\u00e9tences travaill\u00e9es dans le programme\u00a0: la conciliation de la vie professionnelle et sociale de l’employ\u00e9.<\/p>\n

      De nouvelles r\u00e9ponses \u00e0 de nouveaux d\u00e9fis<\/h2>\n

      \u00ab L\u2019ancien mod\u00e8le de formation qui voulait que les employ\u00e9s passent deux jours assis dans une salle de classe a eu sa raison d\u2019\u00eatre et son impact car \u00e0 pr\u00e9sent il est clair que cela ne marche pas \u00bb, d\u00e9clare Tanit Ruiz. La combinaison des crit\u00e8res d\u2019innovation et d\u2019efficacit\u00e9 a \u00e9t\u00e9 \u00e0 l\u2019origine du choix de MSD en faveur de la m\u00e9thodologie de game-based learning. Un mod\u00e8le d\u00e9velopp\u00e9 par l’entreprise de gamification espagnole Gamelearn<\/a>, qui m\u00e9lange \u00e0 la perfection des contenus de qualit\u00e9 et une approche pratique<\/strong>, un simulateur sophistiqu\u00e9<\/strong> et des techniques de gamification<\/strong> au sein d’un seul et m\u00eame produit\u00a0: un cours sous la forme d’un jeu vid\u00e9o.<\/p>\n

      En r\u00e9sum\u00e9, la n\u00e9cessit\u00e9 d’acc\u00e9l\u00e9rer sa ligne strat\u00e9gique et le choix du d\u00e9veloppement du talent en r\u00e9ponse aux d\u00e9fis du march\u00e9 ont amen\u00e9 MSD \u00e0 poursuivre le programme d’apprentissage bas\u00e9 sur des jeux vid\u00e9o. Suite aux r\u00e9sultats obtenus, la formation des comp\u00e9tences occupe d\u00e9sormais 40\u00a0% du plan de formation strat\u00e9gique de MSD Espa\u00f1a, dans l’attente de l’arriv\u00e9e de Pacific<\/strong> pour le d\u00e9veloppement de comp\u00e9tences de leadership et gestion des \u00e9quipes<\/strong><\/a>.<\/p>\n

      T\u00e9l\u00e9charger l’\u00e9tude de cas <\/i><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

      Il est possible de former les employ\u00e9s \u00e0 de nouvelles comp\u00e9tences professionnelles, telles que la n\u00e9gociation, la communication ou la gestion du temps, par le biais de jeux vid\u00e9os. Cela existe et cela fonctionne. Ainsi en a fait la preuve la filiale espagnole de Merck Sharp & Dohme (MSD), l’une des plus grandes entreprises pharmaceutiques […]<\/p>\n","protected":false},"author":4,"featured_media":126363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142],"tags":[],"class_list":["post-133948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nHistoire d'une r\u00e9ussite de formation game-based learning\u00a0: MSD<\/title>\n<meta name=\"description\" content=\"Histoire d\u2019une r\u00e9ussite de formation game-based learning : Merck Sharp & Dohme (MSD)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Histoire d'une r\u00e9ussite de formation game-based learning\u00a0: MSD\" \/>\n<meta property=\"og:description\" content=\"Histoire d\u2019une r\u00e9ussite de formation game-based learning : Merck Sharp & Dohme (MSD)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/\" \/>\n<meta property=\"og:site_name\" content=\"Game Strategies\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T06:18:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T16:19:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gamestrategies.io\/wp-content\/uploads\/2024\/09\/gamification-example-of-successful-story-merck.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1417\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gamelearn Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gamelearn Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Histoire d'une r\u00e9ussite de formation game-based learning\u00a0: MSD","description":"Histoire d\u2019une r\u00e9ussite de formation game-based learning : Merck Sharp & Dohme (MSD)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/","og_locale":"fr_FR","og_type":"article","og_title":"Histoire d'une r\u00e9ussite de formation game-based learning\u00a0: MSD","og_description":"Histoire d\u2019une r\u00e9ussite de formation game-based learning : Merck Sharp & Dohme (MSD)","og_url":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/","og_site_name":"Game Strategies","article_published_time":"2017-03-03T06:18:27+00:00","article_modified_time":"2024-11-01T16:19:54+00:00","og_image":[{"width":1417,"height":658,"url":"https:\/\/gamestrategies.io\/wp-content\/uploads\/2024\/09\/gamification-example-of-successful-story-merck.jpg","type":"image\/jpeg"}],"author":"Gamelearn Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Gamelearn Team","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/","url":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/","name":"Histoire d'une r\u00e9ussite de formation game-based learning\u00a0: MSD","isPartOf":{"@id":"https:\/\/gamestrategies.io\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/#primaryimage"},"image":{"@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/#primaryimage"},"thumbnailUrl":"https:\/\/gamestrategies.io\/wp-content\/uploads\/2024\/09\/gamification-example-of-successful-story-merck.jpg","datePublished":"2017-03-03T06:18:27+00:00","dateModified":"2024-11-01T16:19:54+00:00","author":{"@id":"https:\/\/gamestrategies.io\/fr\/#\/schema\/person\/ba8bb23a0fcb9db323e5491ea255ae7a"},"description":"Histoire d\u2019une r\u00e9ussite de formation game-based learning : Merck Sharp & Dohme (MSD)","breadcrumb":{"@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/#primaryimage","url":"https:\/\/gamestrategies.io\/wp-content\/uploads\/2024\/09\/gamification-example-of-successful-story-merck.jpg","contentUrl":"https:\/\/gamestrategies.io\/wp-content\/uploads\/2024\/09\/gamification-example-of-successful-story-merck.jpg","width":1417,"height":658},{"@type":"BreadcrumbList","@id":"https:\/\/gamestrategies.io\/fr\/blog\/histoire-dune-reussite-formation-game-based-learning-merck-sharp-dohme-msd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/gamestrategies.io\/fr\/inicio\/"},{"@type":"ListItem","position":2,"name":"Non classifi\u00e9(e)","item":"https:\/\/gamestrategies.io\/fr\/blog\/category\/non-classifiee\/"},{"@type":"ListItem","position":3,"name":"Exemple de r\u00e9ussite de formation game-based learning\u00a0: Merck Sharp & Dohme (MSD)"}]},{"@type":"WebSite","@id":"https:\/\/gamestrategies.io\/fr\/#website","url":"https:\/\/gamestrategies.io\/fr\/","name":"Game Strategies","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gamestrategies.io\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/gamestrategies.io\/fr\/#\/schema\/person\/ba8bb23a0fcb9db323e5491ea255ae7a","name":"Gamelearn Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gamestrategies.io\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e5fc7a4184272ac538ad3a7175396848de55d3c6c165113c5acded63cd953840?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5fc7a4184272ac538ad3a7175396848de55d3c6c165113c5acded63cd953840?s=96&d=mm&r=g","caption":"Gamelearn Team"},"url":"https:\/\/gamestrategies.io\/fr\/blog\/author\/gamelearn\/"}]}},"_links":{"self":[{"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/posts\/133948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/comments?post=133948"}],"version-history":[{"count":0,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/posts\/133948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/media\/126363"}],"wp:attachment":[{"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/media?parent=133948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/categories?post=133948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamestrategies.io\/fr\/wp-json\/wp\/v2\/tags?post=133948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}