{"id":133742,"date":"2022-01-19T16:20:40","date_gmt":"2022-01-19T15:20:40","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/5-tips-to-grow-your-corporate-training-catalog-and-build-client-loyalty\/"},"modified":"2024-11-01T17:17:17","modified_gmt":"2024-11-01T16:17:17","slug":"5-tips-to-grow-your-corporate-training-catalog-and-build-client-loyalty","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/5-tips-to-grow-your-corporate-training-catalog-and-build-client-loyalty\/","title":{"rendered":"5 tips to grow your corporate training catalog and build client loyalty"},"content":{"rendered":"\n

In corporate training consulting, it\u2019s crucial to keep your course offer up to date to attract new clients and retain existing ones. According to Gamelearn\u2019s Serious Games, Serious Impact report<\/a>, based on the answers of more than 1000 HR professionals, the majority of surveyed consultants seek to differentiate themselves from the competition when planning their training catalog. This is followed by other purposes, as fundamental to their business as satisfying their existing clients or innovating with new ways to generate income.<\/p>\n\n\n\n

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Source: Serious Games, Serious Impact report, 2021<\/figcaption><\/figure>\n\n\n\n

Attracting new client companies that need help meeting their internal development goals can be a challenge. Here are five recommendations that might inspire you:<\/p>\n\n\n\n

1. Strengthen your digital offer<\/strong><\/h2>\n\n\n\n

In the context of the pandemic we\u2019ve been experiencing since the beginning of 2020, most companies have diverted their HR departments\u2019 budgets<\/a> towards the digital environment. <\/p>\n\n\n\n

If you\u2019re a training consultant for companies, it seems inevitable that you\u2019d include e-learning among your services <\/em>if you want to successfully respond to the needs of your clients. But online <\/em>training can vary a lot, depending on the technology you use and the resources you include.<\/p>\n\n\n\n

We know how little motivation some online courses generate in students when they\u2019re delivered in boring formats and communication is basically unidirectional. In this sense, gamified e-learning<\/a>, which allows interaction, is the key.<\/p>\n\n\n\n

2. Invest in an authoring tool for online courses<\/strong><\/h2>\n\n\n\n

In order to develop a digital product, it\u2019s essential to use the appropriate technology. Finding the right authoring tool<\/a> for the type of courses you want to build is key. <\/p>\n\n\n\n

Said software will allow you to generate training that\u2019s easily adaptable to different learning objectives in a highly scalable way, making the investment in it profitable.  The learning curve for these tools can be lower in some cases than in others, so it\u2019s important to take this into account before purchasing one.<\/p>\n\n\n\n

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