{"id":133695,"date":"2021-04-21T16:12:48","date_gmt":"2021-04-21T14:12:48","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/companies-doing-employer-branding-right\/"},"modified":"2024-11-01T17:17:11","modified_gmt":"2024-11-01T16:17:11","slug":"companies-doing-employer-branding-right","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/companies-doing-employer-branding-right\/","title":{"rendered":"Companies doing employer branding right"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most companies focus on investing their time and money into providing an eye-catching product or service to attract and retain potential customers. To do this they listen to the needs of their target audience, carry out pre-launch tests of new products, and nurture relationships with their clients. However, do they invest the same time and money into their employees?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where employer branding comes in. It helps find and retain talent and improves the company culture.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of quality<\/span> <span style=\"font-weight: 400;\">employer branding<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employer branding has proved to be a major ally for HR departments who seek to improve the work environment and results of their company. When applied correctly, employer branding can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract new professional profiles.<\/span> <a href=\"https:\/\/business.linkedin.com\/talent-solutions\/cx\/2016\/10\/global-recruiting-trends-2017\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">80% of talent acquisition specialists<\/span><\/a><span style=\"font-weight: 400;\"> confirm that<\/span> <span style=\"font-weight: 400;\">employer branding<\/span> <span style=\"font-weight: 400;\">has a significant impact on the ability to attract and hire the best talent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save in costs during the onboarding process.<\/span> <span style=\"font-weight: 400;\">A brand&#8217;s bad reputation can increase a company\u2019s costs by at least<\/span> <a href=\"https:\/\/hbr.org\/2016\/03\/a-bad-reputation-costs-company-at-least-10-more-per-hire\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">10% per contract<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost business ethics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiply ROI. 96% of companies<\/span> <span style=\"font-weight: 400;\">say employer branding and employer reputation can positively or negatively <\/span><a href=\"https:\/\/www.careerarc.com\/blog\/2017\/11\/13\/employer-branding-study-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">influence income<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage talent retention,<\/span> <a href=\"https:\/\/www.officevibe.com\/blog\/12-recruiting-stats\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">reducing employee turnover by up to 28%<\/span><\/a><span style=\"font-weight: 400;\"> when investing in employer branding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve the work environment, combined with other important elements such as<\/span> <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/corporate-training-is-the-key-to-a-healthy-business\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">continuous training<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote client confidence. It\u2019s been demonstrated that<\/span> <a href=\"https:\/\/www.careerarc.com\/blog\/2017\/11\/13\/employer-branding-study-infographic\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">64% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> stop buying a specific brand if they know that the company doesn\u2019t treat its employees well.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But does employer branding work the same for companies in different sectors? Let&#8217;s look at some examples.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Top employer brands in different industries<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On a day like today, Gamelearn launched its first <\/span><a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-5&amp;utm_content=ct-text\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">annual report<\/span><\/a><span style=\"font-weight: 400;\">, \u2018Contradictions of Corporate Training 2021\u2019. The report contains important data on the perceptions of more than 500 employees from different sectors on the employer brands of various organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most interesting findings are:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pfizer tops the ranking of the companies with the best employer branding campaigns in the pharmaceutical sector, which shows that media presence can be a good ally to some.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al and Procter &amp; Gamble stand out as having the best recruitment campaigns in the health and beauty industry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among consumer goods companies, Coca-Cola excels at conveying its employees\u2019 growth opportunities through its brand campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And Bank of America, followed by Santander, seem to be the most attractive financial institutions to work for.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Want to get the full results with the opinions of more than 1,500 HR professionals and employees? Click<\/span> <a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-5&amp;utm_content=ct-text\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to download the report.<\/span><\/p>\n<p><a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-5&amp;utm_content=ct-banner\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-87046\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/Generico-1-EN.png\" alt=\"Contradictions of Corporate training 2021\" width=\"798\" height=\"480\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With<\/span> <a href=\"https:\/\/rallyrecruitmentmarketing.com\/2020\/05\/16-employer-branding-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">40% of companies prioritizing their customers and 54% prioritizing their employees<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s a key moment to foster your company&#8217;s growth from the inside out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, investing in talent is a safe bet for business development, meeting goals, and exceeding expectations. There are already professionals in these fields using continuous training based on video games to enhance their teams\u2019 skills and surpass the results of the company.<\/span> <a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-5&amp;utm_content=ct-text\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download Gamelearn\u2019s full report<\/span><\/a><span style=\"font-weight: 400;\"> to understand the benefits of this option in driving the employer brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most companies focus on investing their time and money into providing an eye-catching product or service to attract and retain potential customers. To do this they listen to the needs of their target audience, carry out pre-launch tests of new products, and nurture relationships with their clients. However, do they invest the same time and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":128321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-133695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which companies are doing employer branding right?<\/title>\n<meta name=\"description\" content=\"Find out which companies have exceptional employer branding and get inspired to apply it in your HR department. \u2705 Read more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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