{"id":133681,"date":"2021-02-23T16:55:00","date_gmt":"2021-02-23T15:55:00","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/the-rise-of-online-training-in-business\/"},"modified":"2024-11-01T17:17:09","modified_gmt":"2024-11-01T16:17:09","slug":"the-rise-of-online-training-in-business","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/the-rise-of-online-training-in-business\/","title":{"rendered":"The rise of online training in business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether we\u2019re ready for it or not, digital transformation has become a deciding factor in the long-term success of many companies and organizations. In the corporate sector, this transformation has only been accelerated by COVID-19, which has thrust online formats into the spotlight this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Telecommuting has become the \u201cnew normal\u201d, and training departments across many industries have opted for different e-learning methodologies to overcome specific challenges and encourage their workforce to upskill and reskill. But, given the data, is online training here to stay or will it be just another fleeting trend?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The sustained growth of online training<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-learning in the corporate sector has been on the rise for several years now, with<\/span> <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/pdf\/2015\/09\/corporate-digital-learning-2015-KPMG.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><b>90%<\/b><span style=\"font-weight: 400;\"> of organizations making use of the methodology in 2020 compared to just 4% in 1995.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Also, considering<\/span> <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/why-online-learning-is-profitable-and-efficient-for-companies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the benefits that switching from face-to-face to digital training can offer,<\/span><\/a><span style=\"font-weight: 400;\"> many companies these days have indicated their plans to place their bets on the latter moving forward. Specifically,<\/span> <a href=\"https:\/\/smallbiztrends.com\/2017\/12\/2018-e-learning-trends.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">in a 2017 poll, <\/span><b>98%<\/b><span style=\"font-weight: 400;\"> of U.S. companies said they were planning on including online courses in their training plan by 2020.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And, with the arrival of the pandemic, the online training boom has become even more pronounced. Google search data confirms this as well. In the US, Canada, and the UK, searches for \u201conline training\u201d increased 50% in one year: 6,600 total searches in 2019 compared to 9,900 in 2020.\u00a0<\/span><\/p>\n<blockquote><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-87045\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/google-search-online-training-e1614096843954.png\" alt=\"Google search online training\" width=\"1138\" height=\"290\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Fluctuations in Google search trends\u00a0<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The data shows that online training is here to stay, and this is already a reality for many companies. According to a <a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-1&amp;utm_content=ct-text\">survey carried out by Gamelearn of 1,500 HR professionals and employees from various sectors<\/a>, <\/span><b>in 2020, 70% of organizations had prioritized their rollout of online training, and the same percentage of employees had already taken online courses that year.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www2.game-learn.com\/2021\/report\/en?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=2021--Anual--Contenido--EN--Report--organic.search.engines&amp;utm_term=Post-1&amp;utm_content=ct-banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-87046\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/Generico-1-EN.png\" alt=\"Contradictions of Corporate training 2021\" width=\"1280\" height=\"770\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">5 mistakes to avoid in online corporate training<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cDigital\u201d is no longer optional. It has turned into a necessity for disruptive companies that want to boost the performance of their workforce, especially in times of crisis and uncertainty. However, if the digital training boom has taught us anything, it\u2019s that not all learning tools or formats are equal in their effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If companies want their online training to be successful, they should <\/span><b>avoid<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>offering unintuitive tools. <\/b><span style=\"font-weight: 400;\">The training platform you choose will be where your students\u2019 learning takes place. So, if the interface isn\u2019t user-centric, they simply aren\u2019t likely to spend a lot of time there, and they\u2019ll never get hooked. Be sure to test the learning solution you choose before launching it to the whole company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>presenting information exclusively as text and video. <\/b><span style=\"font-weight: 400;\">It\u2019s not hard to imagine that employees are easily bored when training consists of dense blocks of text or recorded monologues on video. The key is to embrace innovative e-learning methodologies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>using one, universal training itinerary for all teams. <\/b><span style=\"font-weight: 400;\">Not everyone in your company does the same tasks or has the same skillset, so it\u2019s best to offer a wide array of<\/span><a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/5-learning-pathways-to-improve-the-development-of-your-company\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">training itineraries<\/span><\/a><span style=\"font-weight: 400;\"> to complement all types of professional profiles. Don\u2019t limit the scope of the training to a single online course. Offer personalized training itineraries and you\u2019ll see the difference it makes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>presenting training as something external. <\/b><span style=\"font-weight: 400;\">The concept of corporate training has changed over time. At the moment, it\u2019s important for employees to see training as a part of the company&#8217;s culture; that is, as a continuous learning process that helps them be better and perform work tasks more efficiently. It\u2019s no longer an incidental by-product of the job and should happen as a part of their involvement in the company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>limiting training options.<\/b><span style=\"font-weight: 400;\"> Time is one of our scarcest resources. So offering training that makes employees feel comfortable doing it anywhere, at any time, and on any device will allow them to properly organize themselves and stay productive.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The secret formula for providing training that engages students<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of all the e-learning options and features out there, it\u2019s important to know which ones actually help make the process more effective. Even though training is beneficial for employees and helps them do their job better, it\u2019s true that, oftentimes, professionals aren\u2019t exactly enthusiastic about having to do it. <\/span><b>So what&#8217;s the solution?<\/b><\/p>\n<p><b>1. Attract them: <\/b><span style=\"font-weight: 400;\">First impressions are often the most important. So making the training attractive to them from the get-go will make them more likely to stick with it. If you deliver useful, quality content that catches their eye (i.e. game-based learning), employees will be drawn to it from day one.<\/span><\/p>\n<p><b>2. Hook them in: <\/b>You know the feeling of having fun with something and wanting to keep going with it? You can get that with training too. The key is for employees to see it as an exciting, beneficial, and refreshing activity for them. Utilizing gamified elements like rewards, rankings, and medals works quite well for this.<\/p>\n<p><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-87093\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/ranking-en.png\" alt=\"Ranking\" width=\"1214\" height=\"701\" \/><\/span><\/i><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Screenshot of one of the leaderboards offered in Gamelearn serious games to encourage active participation throughout the learning process.<\/span><\/i><\/p><\/blockquote>\n<p><b>3. Teach them: <\/b>It\u2019s important for online courses to offer valuable information that will actually help staff in their day-to-day. Also, if employees are able to test what they learn in realistic simulators, instant feedback can be a highly motivating factor for them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87085\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/feedback-echo.png\" alt=\"Feedback\" width=\"2430\" height=\"1232\" \/><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Screenshot of a feedback message generated in real-time on the Gamelearn platform.<\/span><\/i><\/p><\/blockquote>\n<p><b>4. Measure results:<\/b><span style=\"font-weight: 400;\"> HR departments often focus their efforts on simply establishing a training plan and getting employees to complete it. However, there\u2019s nothing stopping them from fully utilizing the comprehensive data offered on some platforms. Doing so makes it easier to analyze the results and quantify the true impact the training has had on the company.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87050\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/lms3-EN.jpg\" alt=\"lms3 EN\" width=\"1061\" height=\"747\" \/><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">In the image, we can see just some of the data points offered on Gamelearn\u2019s online platform: number of students, activity, average progress, and duration of the course.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ultimately, the present and future of training are online. Many disruptive companies have already embraced an innovative methodology like game-based learning, as it combines the best parts of face-to-face and digital training. It manages this with an interactive, flexible, and fun format, which also includes quality content that\u2019s applicable to our jobs. With this training solution, companies can really improve their results. Want to make an impact on yours?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether we\u2019re ready for it or not, digital transformation has become a deciding factor in the long-term success of many companies and organizations. In the corporate sector, this transformation has only been accelerated by COVID-19, which has thrust online formats into the spotlight this year. Telecommuting has become the \u201cnew normal\u201d, and training departments across [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":133682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-133681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7 Examining the rise of ONLINE TRAINING in business<\/title>\n<meta name=\"description\" content=\"70% of companies have prioritized online training. 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