{"id":133678,"date":"2020-10-28T12:29:09","date_gmt":"2020-10-28T11:29:09","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/using-serious-games-to-transform-your-business-in-2020\/"},"modified":"2024-11-01T17:17:08","modified_gmt":"2024-11-01T16:17:08","slug":"using-serious-games-to-transform-your-business-in-2020","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/using-serious-games-to-transform-your-business-in-2020\/","title":{"rendered":"Using serious games to transform your business in 2020\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Right now, either by choice or by force, many companies have kicked their digital transformation into high gear as a result of the Coronavirus and its subsequent safety regulations. The \u201cnew normal\u201d unfortunately isn\u2019t going anywhere anytime soon, so companies that hope to thrive in it must go the extra mile. It\u2019s clear that in order to adapt to the current status quo, companies need to do more than just adapt, they need to reinvent themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different companies have chosen different ways to stay productive while telecommuting. Among the many innovative tools companies have in their tool belts, we can find business video games. If you\u2019re still not aware of their benefits, don\u2019t worry, in this article, we\u2019ll be looking at 4 ways <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/what-is-a-serious-game\/\">serious games<\/a> can add value to companies, even during the current health crisis. Read on for more!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Engage your teams through remote training<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Serious games have a number of benefits when used for training. In particular, they get rid of time constraints and the need for classrooms, which means teams can train remotely year-round. Additionally, the gamified format ensures students are engaged<\/span> <span style=\"font-weight: 400;\">at all times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we get more data regarding the results of game-based learning, we can see how it applies specifically to corporate training.\u00a0 Some of the most noteworthy stats are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">95% of employees enjoy using gaming-inspired elements at work.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gamification participants score 14% higher on skill-based assessments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Companies that use gamification see conversion rates up to 7 times higher than before.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is estimated that the market for gamification in education will reach $1.5 billion by the end of the year.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">89% of survey respondents said that if a task is gamified, they feel eager to complete it and are in a more competitive mood.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Given these results, more and more companies are moving towards video games to improve the ROI of their training efforts.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/implementing-a-successful-game-based-learning-program-for-corporate-training\/\"><span style=\"font-weight: 400;\">How to successfully implement a game-based learning program in your company<\/span><\/a><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">2. Improve internal communication with a customizable serious game<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that clients and customers are constantly demanding more and more out of the services we provide, and one of the ways we can consistently deliver quality service that meets and exceeds their expectations is through customization. This importance is also felt in your companies employees, the contact point between the organization and its clients.\u00a0<\/span><\/p>\n<p><b>Imagine being able to teach or transmit any topic you want to your entire staff through a video game.<\/b><span style=\"font-weight: 400;\"> You already can. Using the Gamelearn platform, at your fingertips, you have customizable video games like Mars, which allow companies to develop innovative internal communication strategies capable of satisfying the needs of even the most demanding professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unsurprisingly, one of the issues that has caused the most uncertainty this year has been the Coronavirus, which has clients and staff alike clamoring for more information. Given this situation, Gamelearn used <a href=\"https:\/\/www.game-learn.com\/game-based-learning-corporate-training\/mars-create-your-own-game\/\">Mars<\/a> to organize a quick game specifically to communicate accurate and timely information about the pandemic to all its staff. See how it went in the following video:<\/span><\/p>\n<p><iframe title=\"Working from Home, training from Home | Stay at Home with Mars | Gamelearn\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gEAP-8jT5Tw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a testament to what can be accomplished through game-based learning.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Improve your selection process with gamification<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, Gamification has proven to be a powerful tool for HR to upgrade how they select employees as well as increase motivation levels in participants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies, such as Google, Coca-Cola, Sanitas, and <a href=\"https:\/\/verker.es\/la-gamificacion-como-metodo-de-reclutamiento\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Verker<\/a>, utilize <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/5-examples-of-gamification-tools-that-improve-personnel-recruitment\/\">this method of recruitment<\/a> because of the advantages that gamification through serious games can bring:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It encourages candidates\u2019 active participation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It bolsters the company&#8217;s innovative image.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It improves user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It facilitates decision-making by giving tangible results regarding the participants.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It shows real-time progress to the candidates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It allows you to carry out the selection process anywhere and in any language. All you need is an internet connection.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Create tailor-made onboarding<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Onboarding is where an organization makes its first impression on a new hire. And while the <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/all-you-need-to-know-serious-games-game-based-learning-examples\/\">examples of serious games<\/a> and game-based learning we&#8217;ve seen so far are interesting and innovative, none of them offer the freedom that being able to create your own game from scratch does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, not everyone has had the ability to do this, given its immense knowledge and technological requirements. However, this year, Gamelearn launched the Editor, an authoring tool that lets users create their own professional-grade serious games without needing to code.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/services.gamelearn.io\/accounts\/expert?hit=interstitial\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-83496\" src=\"https:\/\/www.game-learn.com\/wp-content\/uploads\/2021\/08\/banner-experts-en-1.jpg\" alt=\"Banner experts en 1\" width=\"780\" height=\"438\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With the Editor, your company can not only impress during an onboarding period but also turn any training content you already have into an exciting video game for corporate training. Don\u2019t wait! Get your free trial <a href=\"https:\/\/services.gamelearn.io\/accounts\/expert\">here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right now, either by choice or by force, many companies have kicked their digital transformation into high gear as a result of the Coronavirus and its subsequent safety regulations. The \u201cnew normal\u201d unfortunately isn\u2019t going anywhere anytime soon, so companies that hope to thrive in it must go the extra mile. It\u2019s clear that in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":128201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-133678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How serious games can transform your business in 2020<\/title>\n<meta name=\"description\" content=\"Looking for ways to upgrade your corporate training? 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