{"id":133652,"date":"2020-09-14T09:39:46","date_gmt":"2020-09-14T07:39:46","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/gamelearn-ceo-ibrahim-jabary-takes-part-in-el-pais-retinas-digital-series-pioneros\/"},"modified":"2024-11-01T17:17:04","modified_gmt":"2024-11-01T16:17:04","slug":"gamelearn-ceo-ibrahim-jabary-takes-part-in-el-pais-retinas-digital-series-pioneros","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/gamelearn-ceo-ibrahim-jabary-takes-part-in-el-pais-retinas-digital-series-pioneros\/","title":{"rendered":"Gamelearn CEO Ibrahim Jabary takes part in El Pa\u00eds Retina\u2019s digital series \u201cPioneros\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This September 9, the latest installment of the &#8220;Pioneers&#8221; event series by El Pa\u00eds Retina, in collaboration with Banco Santander, took place. The focus was on new models of education but more specifically, it addressed the different attitudes and skills required to adjust to and thrive in the new normal. This means adapting knowledge to emerging needs, creating jobs, and ensuring equal opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jaime Garc\u00eda Cantero, the Retina forum\u2019s content director, had three guests from three innovative companies in the field of talent management and training to hear their perspective in this regard. They were Ibrahim Jabary, co-founder and CEO of Gamelearn; Azahara Palomero, founder and CEO of Looking 4 Talent; and Mariana Costa, founder and CEO of Laboratoria.<\/span><\/p>\n<h2>New attitudes and skills for a digitized and uncharted environment<\/h2>\n<p><span style=\"font-weight: 400;\">The global pandemic, raging since March, has only sped up the already inevitable shift towards digitization. This means certain skills run the risk of becoming obsolete, and employers need to be aware of this reality to keep the workplace humming along.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/desi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Digital Economy and Society Index<\/a> (DESI) affirms that Spain, for example, passes the test when it comes to digital infrastructure, but fails in talent. The Spanish educational system is unable to prepare its students for the ever-more stringent hiring requirements in the country. On this point, Azahara Palomero points out that, in response to this, many companies overcome this skills gap by implementing <\/span><i><span style=\"font-weight: 400;\">ad hoc<\/span><\/i><span style=\"font-weight: 400;\"> training efforts that cover their specific needs. It\u2019s become the norm to find talent then mold that talent into skill over time. It also requires all levels of HR to be involved in order to do performance evaluations, carry out training plans, and give each student\u2019s training process an individualized feel.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cCompanies look for professionals that fit with their strategy and needs. A big data manager won\u2019t need to have the same profile in all cases across the board. It will depend, to a large extent, on the company they work for,\u201d says Azahara.\u00a0 \u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">To properly respond to these needs, there are a wide array of training programs out there, whether they be in e-learning, boot camp style, or face-to-face. But, one thing is certain: the training must provide continuous training. If it doesn\u2019t, admins will be unable to tweak the curriculum to better tackle changes as they come up.<\/span><\/p>\n<h2>Game-based learning: e-learning build around engagement and continuous training<\/h2>\n<p><span style=\"font-weight: 400;\">Due to the Coronavirus pandemic&#8211;and all the safety measures that come with it (telecommuting, social distancing, etc.), face-to-face training has essentially gone out the window in the corporate world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, the need to move training efforts online is front and center, and e-learning has blossomed into the fastest and easiest way to do so while maintaining continuous learning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, it is true that traditional e-learning methods can be a little stale, with only a 25% course completion rate and an <a href=\"https:\/\/es.wikipedia.org\/wiki\/Net_Promoter_Score\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NPS<\/a> (Net Promoter Score) hovering around -25 on average. But, as Gamelearn CEO Ibrahim Jabary points out, e-learning doesn\u2019t have to be boring. Gamelearn has been tackling this problem for the past 15 or so years by developing videogames for corporate training. And it\u2019s worked, achieving course completion rates above 90% and an NPS around +50.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cGetting adults to play can be a little tricky, but once you do it, the results speak for themselves,\u201d says Jabary. \u201cSome of the highest scores we\u2019ve had were from people older than we ever imagined.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In his view, digital transformation is barreling towards all of us like a tidal wave. This has been the driving force behind Gamelearn\u2019s recent focus on their revolutionary serious game authoring tool, <a href=\"https:\/\/www.game-learn.com\/en\/resources\/blog\/editor-lets-you-create-your-own-customized-training-video-games-without-programming-a-thing\/\" target=\"_blank\" rel=\"noopener noreferrer\">the Editor<\/a>. &#8220;By using the Editor, any company will be able to completely customize their training efforts to make sure their students are learning the right material and in the right way,&#8221; the CEO says.\u00a0<\/span><\/p>\n<h2>The main challenge is &#8220;learning how to learn&#8221;<\/h2>\n<p><span style=\"font-weight: 400;\">The through-line for all three of the guests present at the digital event was how difficult and important it is in all areas (professional, educational, business, etc.) to adjust to a new reality that\u2019s coming faster than anyone expected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also means a greater responsibility on workers to take charge of their own development, (with the help of the organization, of course) and a commitment to rethinking any previous plans that may have been in place before March 2020. This push towards digital, according to the event\u2019s speakers, will force all of us to grapple with how new technologies will affect our corporate training efforts. They conclude that it\u2019s about using technology to your advantage. It should be looked at as an opportunity, not an obstacle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mariana Costa, CEO and founder of Laboratoria, chimes in, \u201cThe crisis has exposed the digital divide and has forced our hand in finding a solution to the problem. We can\u2019t wait any longer. Right now, learning how to learn is the most important skill.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This September 9, the latest installment of the &#8220;Pioneers&#8221; event series by El Pa\u00eds Retina, in collaboration with Banco Santander, took place. The focus was on new models of education but more specifically, it addressed the different attitudes and skills required to adjust to and thrive in the new normal. This means adapting knowledge to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":128156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-133652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ibrahim Jabary takes part in El Pa\u00eds Retina\u2019s digital series<\/title>\n<meta name=\"description\" content=\"Gamelearn\u2019s CEO lends his expertise in one of Retina\u2019s digital meeting sessions on the importance of embracing technology and continuous training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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