{"id":133327,"date":"2018-06-20T08:48:25","date_gmt":"2018-06-20T06:48:25","guid":{"rendered":"https:\/\/gamestrategies.io\/blog\/how-to-prepare-the-perfect-launch-for-video-game-training-in-your-company\/"},"modified":"2024-11-01T17:16:26","modified_gmt":"2024-11-01T16:16:26","slug":"how-to-prepare-the-perfect-launch-for-video-game-training-in-your-company","status":"publish","type":"post","link":"https:\/\/gamestrategies.io\/en\/blog\/how-to-prepare-the-perfect-launch-for-video-game-training-in-your-company\/","title":{"rendered":"How to prepare the perfect launch for a video game training in your company"},"content":{"rendered":"

The way you present and launch a game-based learning program to your staff will be vital for its success, especially if it is in a format that is new to the company. A good launch event (that explains why it is important to take the course and aligning it with the interests of your organization) will help you achieve the best possible results.<\/p>\n

These 7 tips will help get you off to a good start launching your video game training:<\/p>\n

You may be interested: Free Ebook – How to successfully implement a game-based learning program in your company<\/a><\/p><\/blockquote>\n

1. Focus on learning<\/h2>\n

When they hear the word \u201cvideo game\u201d, many people only think of fun and entertainment. Therefore, it is important to explain to your employees that the main goal of the training, as always, is to learn. Stress the educational value of the training and its usefulness for their personal and professional life.<\/p>\n

2. Explain how the video game works<\/h2>\n

The format will be new for many of your employees, so it is important to explain how to access the video game, what they are going to learn, how they will be assessed and how long it will take to complete the game. Providing an explanation in advance will help them to understand how it works and increase course participation and completion rates.<\/p>\n

3. Launch a communications campaign<\/h2>\n

Novelty always sparks interest, so use it to pique your employees\u2019 curiosity and get them motivated. When launching their game-based learning programs, some companies held events that mimicked the premiere of a Hollywood movie: they created communications campaigns prior to the premier, emailed tickets to the movie and gathered all the staff together in a room to show them the video game trailer. These kinds of launches, with communications campaigns inside the company (whether by email, posters hung in the office, WhatsApp, SMS, etc.) created a buzz and got employees \u2018into\u2019 the video game even before it began.<\/p>\n

4. Use groups<\/h2>\n

One of the \u201ceasiest\u201d ways to increase interest in serious games is to create groups. Divide your employees into groups (by department, country, interests, professional profiles, etc.) and make them compete against one another in the game. This mix between the online and offline world will allow them to see how their co-workers are doing and will turn the game into a social and competitive activity that will enhance their engagement.<\/p>\n

5. Be flexible, but set a time limit<\/h2>\n

One of the advantages of game-based learning is that employees can do the training when and where they like. However, don\u2019t be too relaxed: set a time limit to encourage them to register for the game and finish it as quickly as possible. If not, it\u2019s quite possible that some employees will never find the time to complete the training.<\/p>\n

6. Reward the effort<\/h2>\n

The launch is the perfect occasion to talk about prizes and recognition. It is important that employees know that their efforts are going to be rewarded. Depending on the type of video game and number of employees, you might consider giving a prize to the winner, to the three finalists (gold, silver, bronze) or the person who finishes first. The bigger the incentive, the greater the motivation will be to play (and learn!).<\/p>\n

You may be interested: Free Ebook – How to successfully implement a game-based learning program in your company<\/a><\/p><\/blockquote>\n

7. Be clear on your goals and start measuring<\/h2>\n

Before launching the video game, you have to be clear about what you want your employees to learn and how you are going to measure the results after the training. Don\u2019t forget this, or you will most likely regret it when it is too late. Identify the metrics you want to analyze and have the figures ready before you launch the game-based learning program (this way you\u2019ll be able to compare them with the actual results after the game).<\/p>\n","protected":false},"excerpt":{"rendered":"

The way you present and launch a game-based learning program to your staff will be vital for its success, especially if it is in a format that is new to the company. A good launch event (that explains why it is important to take the course and aligning it with the interests of your organization) […]<\/p>\n","protected":false},"author":4,"featured_media":133328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-133327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHow to prepare the perfect launch for a video game training<\/title>\n<meta name=\"description\" content=\"These 7 tips will help get you off to a good start launching your video game training in your company. 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